Roadmap
4 shipped
3 in flight
5 planned
1 decision pending
Past · scroll up for more
APR 04
Auth system
Shipped
Sign-up, login, magic links. Foundation for everything that needs identity.
APR 14
Profile + onboarding flow
Shipped
First five minutes after sign-up. Sets persona, follows creators, lands users on the feed.
TODAY
APR 30
Feed v1
In progress
Personalized social feed. Ranking, infinite scroll, save-to-Closet entry point.
7 / 10 tasks
M
"On track. Alex finishing the ranking model — pulled in a sliced-similarity heuristic from Kai's persona research. Should ship Wednesday."
MAY 04
Payments
Planned
Stripe, checkout flow, affiliate redirect with tracking parameters.
Unblocked — Auth shipped Apr 4
MAY 12
Closet beta
Planned
Save-to-Closet, affiliate-tagged purchase, creator attribution split.
Depends on Payments
MAY 25
Proposal
2h ago · 91% confidence
Public launch — pull in to May 18, ship without Closet?
Three competitors launched social-shopping in the past 14 days. Maya read 47 launch threads — discoverability windows are tightening. Shipping Feed + Payments without Closet beta hits 80% of the value at half the risk.
Option A
Ship May 18 — Feed + Payments only
+ Beat the window. − Closet ships as v1.1, less viral on day-one.
Option B
Hold to May 25 — full launch
+ Stronger first impression. − 7 days of shrinking discoverability window.
→ Public launch milestone